Use the coupon: SOLUTIONBOX1<\/strong><\/p>\n Taken from my book ‘Get Paid For Who You Are’<\/p>\n Let\u2019s start with who you help and the problems you solve. You may be able to cover both in one shot. For example, if you help women\u00a045\u00a0and\u00a0over\u00a0move\u00a0through\u00a0divorce,\u00a0you\u00a0could\u00a0say:<\/p>\n Are you losing sleep over your divorce?<\/p>\n Are you wondering how to get half the assets without a battle?<\/p>\n Do you want to keep custody of your kids?<\/p>\n From reading these questions, a woman considering divorce would\u00a0know\u00a0from\u00a0a\u00a03-second\u00a0glance\u00a0at\u00a0your\u00a0site\u00a0that\u00a0she\u2019s\u00a0in\u00a0the right place! or, you might phrase the problems you solve as statements. For example, if you were a career coach, you ask your site visitor\u00a0to\u00a0click\u00a0if\u00a0any\u00a0of\u00a0the\u00a0following\u00a0statements\u00a0ring\u00a0true:<\/p>\n I hate my job!<\/p>\n I\u2019ve lost my direction and purpose.<\/p>\n I want more out of life.<\/p>\n Now it\u2019s your turn to write out the problems you solve. What are your top three problems<\/strong>? Now formulate them into questions or statements. These will go on your welcome page<\/strong>.<\/p>\n Next,\u00a0you\u00a0want\u00a0to\u00a0emphasize\u00a0the\u00a0benefits<\/strong>\u00a0of\u00a0working\u00a0with\u00a0you, such as more income, early retirement, divorce with ease and joy, or divorce while staying friends with your ex. You could write these up in bullet points \u2014 which are easier to read \u2014 or in one or two sentences.<\/p>\n Putting\u00a0it\u00a0all\u00a0together,\u00a0here\u2019s\u00a0an\u00a0example\u00a0of\u00a0home-page\u00a0text:<\/p>\n Are you losing sleep over your divorce?<\/p>\n Are you wondering how to get half the assets without a battle?<\/p>\n Do you want to keep custody of your kids?<\/p>\n If so, you\u2019ve come to the right place. At My Second Life, I help women 45 and over move powerfully through divorce and into the next wonderful and exciting phase of their lives.<\/p>\n Some of the benefits my clients report are:<\/p>\n I myself have successfully survived divorce. And, seeing the impact it had on my partner who I still dearly love, I have a deep appreciation and respect for the strength it takes for women to make this transition, and I\u2019d be honored to help you every step of the way.<\/p>\n ***<\/p>\n 1) Come up with your three problems you solve and formulate the three questions.<\/p>\n 2) Take a few minutes to write out\u00a0your\u00a0benefits\u00a0now. Share them at the blog.<\/p>\n Love and gratitude,<\/p>\n P.S. If you have any comments on this newsletter, we’d love you to share them here.<\/p>\n * * *<\/p>\nFEATURE:\u00a0Your Welcome Page Must Haves<\/h2>\n
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