{"id":2017,"date":"2012-04-03T08:49:23","date_gmt":"2012-04-03T14:49:23","guid":{"rendered":"http:\/\/www.life-coaching-resource.com\/blog\/?p=2017"},"modified":"2012-04-03T08:50:29","modified_gmt":"2012-04-03T14:50:29","slug":"mentor-monthly-125-why-a-niche-is-youre-secret-weapon","status":"publish","type":"post","link":"http:\/\/www.life-coaching-resource.com\/blog\/mentor-monthly-125-why-a-niche-is-youre-secret-weapon\/","title":{"rendered":"Mentor Monthly #125: Why a niche is you’re secret weapon"},"content":{"rendered":"

Announcements\/Offers<\/strong><\/h3>\n

For Serious Players Only…<\/strong><\/p>\n\n\n\n
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Ready to really BUMP your practice to the next level?<\/p>\n

Ready for advanced training on creating long-term marketing engines<\/span>?<\/p>\n

Then listen in to this extensive collection of my most powerful mentoring sessions over the last three years, with your own copy of:-<\/p>\n

“EXPLODE YOUR COACHING PRACTICE\u2122: Proven Practice Building Secrets to Give You More Clients Than You Can Handle.” Get your copy now: http:\/\/www.ExplodeYourPractice.com<\/wbr><\/a><\/td>\n

\"Explode<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

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FEATURE:\u00a0Why a niche is you’re secret weapon<\/strong><\/strong><\/h3>\n

Taken from my book ‘Get Paid For Who You Are<\/a>‘<\/span><\/h3>\n
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Until you\u2019re clear on your target market, it\u2019s too easy to wander aimlessly, wanting<\/span><\/em> to help, but unable to. It\u2019s like trying to run with your shoelaces tied. When you are clear on who you want to help \u2013 your \u201ctarget market\u201d – you\u2019ll want to tell everyone who\u2019ll listen and forge ahead with energy.<\/p>\n

A target market or niche is the group of people you\u2019ve decided to help. You can narrow it down in lots of cool ways, including age, income, where they live, occupation, or what they need. A target market is very specific and helps you to focus your marketing efforts. Without it you can get too scattered to succeed.<\/p>\n

Many people ask, \u201cWhy do I need a target market? Why can\u2019t I offer my services to everyone?\u201d After all, why would anyone want to turn away customers? It can feel limiting.<\/p>\n

However, choosing a niche or group of people to focus on doesn\u2019t keep you from working with other people outside of your niche.\u00a0 You\u2019re still allowed to work with others when and if they come to you. Surprisingly, it increases the number of people who come to you because you\u2019re more attractive; you\u2019re clear, focused, working with the right clients and happy. More importantly, it makes it so much easier for the right clients to find you!<\/p>\n

For example \u2013 you can happily serve everyone who drives into your gas station. But you need something clear and specific like \u201cServing veterans since 1985\u201d on the billboard out the front.<\/p>\n

To take another example, say you\u2019re an accountant who owns your own business, and you\u2019re looking for a coach to help take your business to the next level. Who would you most likely sign up with: a general business coach, or one who specializes in helping accountants build profitable businesses? Intuitively you can see that someone who specializes is more attractive!<\/p>\n

Your own experience probably shows you that you are not attracted to products or services designed to help \u201ceveryone.\u201d If you\u2019re a woman, don\u2019t you prefer bath products that are designed for women? It\u2019s the same for your customers: people like to purchase solutions that are specific to their problem.<\/p>\n

In addition, if your target market is \u201ceveryone,\u201d how do you reach everyone<\/em>? Do you have the money to advertise on network television? Do you have hundreds of thousands of dollars to place advertisements in USA Today? <\/em><\/p>\n

On the other hand, what if you are a business coach who helps accountants grow profitable businesses? Knowing your target market, you home in on them through accounting magazines, at CPA conferences, or even through local stores that stock accounting office supplies.<\/p>\n

Another problem with not having a clear target market is that you can\u2019t be remembered and referred. People can\u2019t pass the word about what you do if even you can\u2019t tell them. Have a sexy statement that sizzles and they\u2019ll be able to tell the world.<\/p>\n<\/div>\n

***<\/div>\n

Take Action<\/h3>\n

1) What kind of experierience do you already possess that can help you create focus on your target niche?<\/p>\n

2)\u00a0Who would you like to be your target market? Be specific. And you can share it in the comments below.<\/p>\n

Cheers,<\/p>\n

\"\"<\/p>\n

 <\/p>\n

P.S. If you have any comments on this newsletter, we’d love you to share them here<\/a>.<\/p>\n

* * *<\/p>\n<\/div>\n

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About the ‘Mentor Monthly’ Newsletter<\/strong><\/h3>\n

TO SUBSCRIBE<\/strong>, and for free information packs on coaching, visit: http:\/\/www.solutionbox.com\/freedownload.htm<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Announcements\/Offers For Serious Players Only… Ready to really BUMP your practice to the next level? Ready for advanced training on creating long-term marketing engines? Then listen in to this extensive collection of my most powerful mentoring sessions over the last three years, with your own copy of:- “EXPLODE YOUR COACHING PRACTICE\u2122: Proven Practice Building Secrets […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/2017"}],"collection":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/comments?post=2017"}],"version-history":[{"count":3,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/2017\/revisions"}],"predecessor-version":[{"id":2049,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/2017\/revisions\/2049"}],"wp:attachment":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/media?parent=2017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/categories?post=2017"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/tags?post=2017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}