{"id":1964,"date":"2013-01-24T12:00:23","date_gmt":"2013-01-24T18:00:23","guid":{"rendered":"http:\/\/life-coaching-resource.com\/blog\/?p=1964"},"modified":"2012-02-08T17:06:54","modified_gmt":"2012-02-08T23:06:54","slug":"who-does-your-brand-speak-to","status":"publish","type":"post","link":"http:\/\/www.life-coaching-resource.com\/blog\/who-does-your-brand-speak-to\/","title":{"rendered":"Who Does Your Brand Speak To?"},"content":{"rendered":"<p>The following is a transcription taken from <a href=\"http:\/\/www.explodeyourpractice.com\/\">Explode Your Practice<\/a>.<\/p>\n<p><strong>David: <\/strong>So what does this brand really convey to people. Like when I see the NIKE \u2122 symbol I think of health, and exercise and action. So what do you want people to feel when they see your brand.<\/p>\n<p>That\u2019s an excellent question and I don\u2019t have an answer to that. So looking at the key messages would definitely move me further along there.<\/p>\n<p><strong>David: <\/strong>OK great. Well I will suggest just a couple of things that are coming to my mind now and maybe you can extend on that for homework. One thing I thought of was romance. Because particularly, my feeling is that women are going to buy this more than men.<\/p>\n<p>OK.<\/p>\n<p><strong>David: <\/strong>Women care more about their relationship. That\u2019s their focus. It\u2019s like not much is more important than their relationship. Whereas men can be more career-driven, like that. So if you work out that a large part of your target market is going to be women. Then perhaps romance could be one of the key messages. Another one that I got was security.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following is a transcription taken from Explode Your Practice. David: So what does this brand really convey to people. Like when I see the NIKE \u2122 symbol I think of health, and exercise and action. So what do you want people to feel when they see your brand. That\u2019s an excellent question and I [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[281],"tags":[134,13,149],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1964"}],"collection":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/comments?post=1964"}],"version-history":[{"count":1,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1964\/revisions"}],"predecessor-version":[{"id":1965,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1964\/revisions\/1965"}],"wp:attachment":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/media?parent=1964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/categories?post=1964"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/tags?post=1964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}