{"id":1619,"date":"2012-09-01T12:00:09","date_gmt":"2012-09-01T18:00:09","guid":{"rendered":"http:\/\/life-coaching-resource.com\/blog\/?p=1619"},"modified":"2012-02-06T15:31:00","modified_gmt":"2012-02-06T21:31:00","slug":"branding-basics","status":"publish","type":"post","link":"http:\/\/www.life-coaching-resource.com\/blog\/branding-basics\/","title":{"rendered":"Branding Basics"},"content":{"rendered":"

The following is a transcription taken from Explode Your Practice<\/a>.<\/p>\n

David: <\/strong>OK, great. So let\u2019s just go through a few simple steps then to sort out your brand. Or at least, get you going in this session. Firstly, who is your target market? Describe your ideal customer.<\/p>\n

My ideal customer is somebody who is living a pretty good life and would like to have richer, fuller relationships. And also feel they have better skills around relating to their partner or potential partners.<\/p>\n

David: <\/strong>OK, so that\u2019s what they want \u2013 a fulfilled relationship and skills. Now what kind of demographics do these people have? Do you have a specific group in mind? Are we talking men or women to focus on? Who\u2019s going to come and buy this service?<\/p>\n

Well, what I have found so far, is it seems to be mostly couples in their early 30\u2019s. I\u2019ve found that people in their 20\u2019s don\u2019t seem to want to be worrying about it too much, whereas people in their 30\u2019s have been through the ringer a few times and have gotten the idea that maybe with a little more information or skills they could do a better job.<\/p>\n

David: <\/strong>Great, and I guess also there\u2019s more pressure for the women who want to get married. They want to have a baby. The clock\u2019s ticking. And it\u2019s actually quite important for women to maybe spend money on having a relationship running smoothly.<\/p>\n","protected":false},"excerpt":{"rendered":"

The following is a transcription taken from Explode Your Practice. David: OK, great. So let\u2019s just go through a few simple steps then to sort out your brand. Or at least, get you going in this session. Firstly, who is your target market? Describe your ideal customer. My ideal customer is somebody who is living […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[281],"tags":[134,286,59],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t