{"id":1259,"date":"2012-03-18T12:00:41","date_gmt":"2012-03-18T18:00:41","guid":{"rendered":"http:\/\/life-coaching-resource.com\/blog\/?p=1259"},"modified":"2012-02-01T15:42:15","modified_gmt":"2012-02-01T21:42:15","slug":"top-advantages-of-narrowly-defining-your-niche","status":"publish","type":"post","link":"http:\/\/www.life-coaching-resource.com\/blog\/top-advantages-of-narrowly-defining-your-niche\/","title":{"rendered":"Top Advantages of Narrowly Defining Your Niche"},"content":{"rendered":"

The following is an excerpt from the\u00a0CoachStart Manual<\/a>.<\/p>\n

1)\u00a0\u00a0 Their challenges get more uniform as you go narrower.\u00a0 Therefore, you can become an expert in their specific issues, instead of a generalist in everything.<\/p>\n

2)\u00a0\u00a0 You can research this particular group to learn more about what they need.\u00a0 And, you can test-market your wares to see what they are buying.<\/p>\n

3)\u00a0\u00a0 In your literature, you can appeal specifically to this group instead of to everyone.\u00a0 So your target market will be attracted to you instead of passing you by.<\/p>\n

4)\u00a0\u00a0 Your material (e.g. newsletter), can be targeted and of value to your target market, instead of a little bit useful to everyone (e.g. newsletter articles).<\/p>\n

5)\u00a0\u00a0 You can work out where they \u2018hang out\u2019, (e.g. health magazines), and focus your marketing campaigns.<\/p>\n

6)\u00a0\u00a0 When you want to get paid advertising in YOUR newsletter and on your web site, advertisers will actually be interested because you have a targeted, qualified audience for their product.<\/p>\n

7)\u00a0\u00a0 You achieve more credibility than someone who appears to handle everything.<\/p>\n

You can create specific products and services that appeal to this group; e.g., Find your Career Direction form.<\/p>\n","protected":false},"excerpt":{"rendered":"

The following is an excerpt from the\u00a0CoachStart Manual. 1)\u00a0\u00a0 Their challenges get more uniform as you go narrower.\u00a0 Therefore, you can become an expert in their specific issues, instead of a generalist in everything. 2)\u00a0\u00a0 You can research this particular group to learn more about what they need.\u00a0 And, you can test-market your wares to […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[156],"tags":[31,353,121,126],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t