{"id":1259,"date":"2012-03-18T12:00:41","date_gmt":"2012-03-18T18:00:41","guid":{"rendered":"http:\/\/life-coaching-resource.com\/blog\/?p=1259"},"modified":"2012-02-01T15:42:15","modified_gmt":"2012-02-01T21:42:15","slug":"top-advantages-of-narrowly-defining-your-niche","status":"publish","type":"post","link":"http:\/\/www.life-coaching-resource.com\/blog\/top-advantages-of-narrowly-defining-your-niche\/","title":{"rendered":"Top Advantages of Narrowly Defining Your Niche"},"content":{"rendered":"<p>The following is an excerpt from the\u00a0<a href=\"http:\/\/www.coachstart.com\/\">CoachStart Manual<\/a>.<\/p>\n<p>1)\u00a0\u00a0 Their challenges get more uniform as you go narrower.\u00a0 Therefore, you can become an expert in their specific issues, instead of a generalist in everything.<\/p>\n<p>2)\u00a0\u00a0 You can research this particular group to learn more about what they need.\u00a0 And, you can test-market your wares to see what they are buying.<\/p>\n<p>3)\u00a0\u00a0 In your literature, you can appeal specifically to this group instead of to everyone.\u00a0 So your target market will be attracted to you instead of passing you by.<\/p>\n<p>4)\u00a0\u00a0 Your material (e.g. newsletter), can be targeted and of value to your target market, instead of a little bit useful to everyone (e.g. newsletter articles).<\/p>\n<p>5)\u00a0\u00a0 You can work out where they \u2018hang out\u2019, (e.g. health magazines), and focus your marketing campaigns.<\/p>\n<p>6)\u00a0\u00a0 When you want to get paid advertising in YOUR newsletter and on your web site, advertisers will actually be interested because you have a targeted, qualified audience for their product.<\/p>\n<p>7)\u00a0\u00a0 You achieve more credibility than someone who appears to handle everything.<\/p>\n<p>You can create specific products and services that appeal to this group; e.g., Find your Career Direction form.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following is an excerpt from the\u00a0CoachStart Manual. 1)\u00a0\u00a0 Their challenges get more uniform as you go narrower.\u00a0 Therefore, you can become an expert in their specific issues, instead of a generalist in everything. 2)\u00a0\u00a0 You can research this particular group to learn more about what they need.\u00a0 And, you can test-market your wares to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[156],"tags":[31,353,121,126],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1259"}],"collection":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/comments?post=1259"}],"version-history":[{"count":1,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1259\/revisions"}],"predecessor-version":[{"id":1260,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1259\/revisions\/1260"}],"wp:attachment":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/media?parent=1259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/categories?post=1259"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/tags?post=1259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}