{"id":1143,"date":"2012-02-11T12:00:17","date_gmt":"2012-02-11T18:00:17","guid":{"rendered":"http:\/\/life-coaching-resource.com\/blog\/?p=1143"},"modified":"2012-02-24T11:53:41","modified_gmt":"2012-02-24T17:53:41","slug":"naming-your-business","status":"publish","type":"post","link":"http:\/\/www.life-coaching-resource.com\/blog\/naming-your-business\/","title":{"rendered":"Naming Your Business"},"content":{"rendered":"<p>The following is an excerpt from the book <a title=\"Get Paid For Who You Are\" href=\"www.getpaidforwhoyouare.com\" target=\"_blank\">Get Paid For Who You Are<\/a>.<\/p>\n<p>Your business name should meet as many of the following criteria as possible, bearing in mind that it\u2019s rarely possible to satisfy all of them:<\/p>\n<ul>\n<li>\u00a0 You are excited to tell people about it<\/li>\n<li>\u00a0 It gives a sense of who you help and\/or what problem\u00a0you help them with<\/li>\n<li>\u00a0 It\u2019s simple, short and memorable<\/li>\n<li>\u00a0It contains at least one word that your potential customers\u00a0would be searching for on the internet (known as keywords). For example, if you sell baskets, then having baskets in the name is important.<\/li>\n<li>\u00a0 The domain name is available. This means no-one has already taken this name for their website. You can check this at <a href=\"www.godaddy.com\" target=\"_blank\">www.Godaddy.com<\/a>.<\/li>\n<\/ul>\n<p>For example, let\u2019s say Paul chooses the name \u201cMy Second Life\u201d for his divorce-consulting business. This name meets the first few criteria: he loves it, it\u2019s easy to remember, it describes his service of offering a new life to women going through divorce, and it\u2019s simple, short and easy to remember. It misses out on one criteria as it doesn\u2019t include words people are likely to be searching for such as \u201csurvive divorce\u201d. But that\u2019s fine \u2014 it\u2019s hard to satisfy all the criteria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following is an excerpt from the book Get Paid For Who You Are. Your business name should meet as many of the following criteria as possible, bearing in mind that it\u2019s rarely possible to satisfy all of them: \u00a0 You are excited to tell people about it \u00a0 It gives a sense of who [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[98,11],"tags":[134,132,133,126],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1143"}],"collection":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/comments?post=1143"}],"version-history":[{"count":4,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1143\/revisions"}],"predecessor-version":[{"id":1988,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1143\/revisions\/1988"}],"wp:attachment":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/media?parent=1143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/categories?post=1143"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/tags?post=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}