{"id":1130,"date":"2012-02-08T12:00:59","date_gmt":"2012-02-08T18:00:59","guid":{"rendered":"http:\/\/life-coaching-resource.com\/blog\/?p=1130"},"modified":"2012-02-24T12:14:26","modified_gmt":"2012-02-24T18:14:26","slug":"judy-feld-mcc-on-determining-your-coaching-niche","status":"publish","type":"post","link":"http:\/\/www.life-coaching-resource.com\/blog\/judy-feld-mcc-on-determining-your-coaching-niche\/","title":{"rendered":"Judy Feld on Determining Your Coaching Niche"},"content":{"rendered":"<p>The following is taken from David&#8217;s interview with Judy Feld in <a title=\"10 Super Coaches\" href=\"http:\/\/www.10supercoaches.com\/\" target=\"_blank\">10 Super Coaches<\/a>.<\/p>\n<p><strong>What are your coaching niche(s)? How did you discover this?<\/strong><\/p>\n<p>Niches and specialties are very important in the growth of a coaching practice.<\/p>\n<p>I think you create niches and specialties, not discover them. Here are three of my niches:<\/p>\n<ul>\n<li>\u00a0Technology executives: CIOs, IT VPs, etc.<\/li>\n<li>\u00a0Executive Women<\/li>\n<li>\u00a0Career Changers<\/li>\n<\/ul>\n<p><strong>How would you suggest coaches find their niche?<\/strong><\/p>\n<p>Know yourself- use assessments: behavioral styles, values, strengths, etc. Coach people whose work you are interested in, and concentrate on niches that fit your strengths and background.<\/p>\n<p>Be consistent in your messages; craft your own identity.<\/p>\n<p>Invent your own sub-niche; create your unique area of specialty.<\/p>\n<p>Strengthen the reserve in your business so that you can invest in long-term specialization. Be open to change.<\/p>\n<p>Communicate continuously and creatively with your target market.<\/p>\n<p>Provide real value; continue to add value.<\/p>\n<p>Choose your specialty so that it does not depend on fads- fleeting whims of your decision-making population.<\/p>\n<p>Above all, choose niches and specialties that you enjoy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following is taken from David&#8217;s interview with Judy Feld in 10 Super Coaches. What are your coaching niche(s)? How did you discover this? Niches and specialties are very important in the growth of a coaching practice. I think you create niches and specialties, not discover them. Here are three of my niches: \u00a0Technology executives: [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[31,122,125,121,126],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1130"}],"collection":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/comments?post=1130"}],"version-history":[{"count":6,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1130\/revisions"}],"predecessor-version":[{"id":1993,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/posts\/1130\/revisions\/1993"}],"wp:attachment":[{"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/media?parent=1130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/categories?post=1130"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.life-coaching-resource.com\/blog\/wp-json\/wp\/v2\/tags?post=1130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}