HOW TO CAPTURE EMAIL ADDRESSES
Well consider…how did I get yours?
Really – what did I do? Did I come to your house and ask for it?
Did I sit back and hope you would click on the contact page?
Did I offer a link that says ‘Free Newsletter’? (We’re getting warmer….)
You want to offer your visitors something of COMPELLING VALUE. Something exciting, something hot.
These days, if all you have is a ‘Free Newsletter’ link, then quite frankly you don’t deserve online customers. That’s now ~ancient~. People are overloaded with email, and there are hundreds if not thousands of ezine offers all over the web.
Here’s what is hot now.
FIVE HOT THINGS TO PROVIDE
1) Free report
2) Top Ten List
3) Mini e-Course (like the one you’re reading!)
4) Free audio seminar
5) Free CD (Hint: have them pay for postage, so you know they are serious)
Just make sure the freebie solves a problem they have. Let me repeat that. Your information must solve a problem.
Will you save them time?
Save them money?
Give them peace of mind?
Have you noticed that internet marketing really is a set of strategies that can be learned? Anyone can do this!