The following is taken from David’s interview with Ernest F. Oriente in 10 Super Coaches.

What do you feel is the biggest key to your success?

Far and away, getting so very clear that I wanted to identify my perfect clients and live in their world. The clarity I had on that has been unwavering. It just got better and I got better at doing it, and building better alliances.

I never have lost that focus, I’ve never changed that which is to say ‘here’s who I want to serve, how deep can I live in their world’, and the deeper I did, the more business that came and the more services we provided for them. And the more referrals that came from that. That success has been a formula.

Let me share with you my experience, not to impress you, but to show you success is ~completely~ possible for people who seek the right information, and apply themselves.

I didn’t have any background in online marketing, and I was very new to my profession of coaching. Within just four years of taking my own business online, I attracted clients in 13 countries and earned six figures, providing my services just two days a week. And a whopping 95% of these clients came from the internet.