Marketing for a Professional Practice
The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.
David: Well it’s not quite a plan but it’s the beginning of a plan.
Client: Yeah.
David: Awesome. You got a pen?
Client: Yeah. I’m taking notes.
David: All right, you’re going to love this. Lots of stuff to soak up, so actually I might even send you a copy of the recording because I think there’ll be a lot here. Okay. To start, the writing of the article, I would suggest if you do this you don’t just do one. Writing articles, in fact everything you do here, should be part of a long-term plan. If you’re going to do the article approach, great. Work out when every single month you’re going to sit down and write your article. Have your list of journals or magazines that you’re going to send it to, and cultivate a relationship with them, and get yourself published every month.
Client: Every month?
David: Well, or every quarter or whatever it is, but it’s a system rather than – because it’s so easy to come up with 20 good ideas and try and do them all, but you may not get any impact out of it until the sixth month, when people start to know who you are and they’ve read your second article. So, if you are going to do this one.