The following is taken from Get Paid University.
Another reason I have a newsletter is it gives you an instant market for your product. This is so critical. I told a friend of mine who’s an investment banker years ago, I said, “I’ve got this great idea! I want to sell it in the market place,” and he said, “Yeah, but what’s your distribution?” I said, “What do you mean?” He said, “How do you get it out to the public?” I said, “I don’t know yet.” He said, “Well, that’s where the real money is because you might have a great product but you need distribution. You got to get access to the customers. So whoever has access to the customers is going to charge a fortune because without them, you can’t sell it.” When you have a newsletter, you have distribution. You can now reach your customers. As I said, I had a newsletter before I even launched my first product. I got it up to so many thousand people, built it for three years, and made a few thousand dollars with the first product because I had an instant market for my product.
Here are the reasons to having a newsletter. Flowers before sex in Bahamas is something I like to talk about. You can’t expect people to come to your website and just buy something from you straight away. There’s too much competition in the world. We’ve given our email address out too many times. So a newsletter lets you develop a relationship. You wouldn’t normally invite someone to go to the Bahamas for sex unless you’re from California, maybe Norway and I’m totally generalizing. I don’t even; I mean I know one Norwegian and she wouldn’t do it. What you want to do is build a relationship first. Ask someone to dinner, maybe some flowers so the flowers in this case are your newsletter. So you build a relationship with people.
A newsletter will help you stay top of mind when someone needs you. You can’t expect that when they come to the website, they’re in a buying mode. Let’s suppose you help people with their indoor gardens, maybe they’re just kind of dabbling right now, maybe it’s going to be three, four, six weeks later that they’re like, “You know what? I’m really going to get moving on this.” And your newsletter arrives in their inbox that day and they go, “Oh, that’s right! Helen, the one with the indoor gardens. I’m going to get that CD.”
The following is taken from Get Paid University.
I invite you to go and do it. You can do a free trial, I believe. I haven’t checked recently but the last time I looked at getpaidforwhoyouare.com/pcs, get the auto-responder package. That’s $30 a month and you can get started. The alternative is to – as I mentioned in the book – if you’re on a very, very strict budget, you can go with MailChimp in the beginning and you’ll probably want someone to assist you with setting that up.
To set up your newsletter system so that even if you got four subscribers, four friends who come in you can be up and running and be ready to send out your first issue. The next step if it’s for bonus points put a sign up form on your website. So weebly.com, you can do it, MailChimp or work with Weebly, Professional Cart Solutions will work with Weebly and you’ll probably want some help to integrate the two so you might want, you know, I think you get x number of days of fund support with Professional Cart Solutions, use them. Say, “Hey, I need your help. Get me up and running so that people can sign up to my newsletter on Weebly.” It’s such an important step.
The following is an excerpt from the book Get Paid For Who You Are.
Twenty years ago starting a business required a physical store front that in turn required thousands of dollars for a security deposit, monthly rent and cash to invest in inventory. So, it’s natural to associate starting a business with large up- front costs.
Those who didn’t have the money to set up a store front might start a mail-order business advertising in magazines and shipping from home, or from a drop-shipper. However, it often took weeks or months of trial and error to find the right advertisement or magazine to reach your customers.
Now, with millions of customers surfing the internet, buying and downloading information at the click of a mouse, the landscape has changed. the internet is a viable — and cheap — store front and to get started, you need very little investment.
