Speaking at Events – Constructing Your Offer
The following is an excerpt from the CoachStart Manual.
What can you offer the speaker-seeker? (e.g., free talk, talk with a money back guarantee, talk in exchange for a testimonial, workshop, keynote for conferences?) Most talks in the beginning are free to service groups, associations and such.
Also offer to supply an article or a series of articles, for the organisation or company newsletter. What a great way to consistently get in front of an audience — and for free! It also gives the audience a chance to warm up to you before you speak to them.