The following is taken from Get Paid University.
Another reason I have a newsletter is it gives you an instant market for your product. This is so critical. I told a friend of mine who’s an investment banker years ago, I said, “I’ve got this great idea! I want to sell it in the market place,” and he said, “Yeah, but what’s your distribution?” I said, “What do you mean?” He said, “How do you get it out to the public?” I said, “I don’t know yet.” He said, “Well, that’s where the real money is because you might have a great product but you need distribution. You got to get access to the customers. So whoever has access to the customers is going to charge a fortune because without them, you can’t sell it.” When you have a newsletter, you have distribution. You can now reach your customers. As I said, I had a newsletter before I even launched my first product. I got it up to so many thousand people, built it for three years, and made a few thousand dollars with the first product because I had an instant market for my product.
Here are the reasons to having a newsletter. Flowers before sex in Bahamas is something I like to talk about. You can’t expect people to come to your website and just buy something from you straight away. There’s too much competition in the world. We’ve given our email address out too many times. So a newsletter lets you develop a relationship. You wouldn’t normally invite someone to go to the Bahamas for sex unless you’re from California, maybe Norway and I’m totally generalizing. I don’t even; I mean I know one Norwegian and she wouldn’t do it. What you want to do is build a relationship first. Ask someone to dinner, maybe some flowers so the flowers in this case are your newsletter. So you build a relationship with people.
A newsletter will help you stay top of mind when someone needs you. You can’t expect that when they come to the website, they’re in a buying mode. Let’s suppose you help people with their indoor gardens, maybe they’re just kind of dabbling right now, maybe it’s going to be three, four, six weeks later that they’re like, “You know what? I’m really going to get moving on this.” And your newsletter arrives in their inbox that day and they go, “Oh, that’s right! Helen, the one with the indoor gardens. I’m going to get that CD.”
The following is taken from Get Paid University.
Hey [insert name],
I just created this awesome free download that will help you to [insert benefit]. It’s to celebrate the launch of my new newsletter, with free tips on how to [insert benefits]. I think you’ll get a lot out of the newsletter too.
Keep a look out for the free download in the next couple of days. I’ll give you one issue of the newslet- ter, and leave the choice of whether to subscribe up to you.
Would you help me reach the people who could use this?
I’d appreciate you thinking of the people in your life who want [insert target market’s desire], and forwarding it to them when you get it. Would you?
[Signature]
The following is a transcription taken from Explode Your Practice.
How do you do your email list? I know there is Microsoft Outlook I didn’t know how you manage your email list and ezines.
David: Well you have come to the right person. I am the expert on this. I can save you weeks of time. Don’t do how I did it. What I started well… I will tell you how I do it now, which is the ultimate. And you can choose that one. Then I will tell you the real cheap effective and free. The one I would do if I wanted to budget.
The system I use is Professional Cart Solutions. Here is something that you really should have. You really should have where people can – it’s got to be automated you don’t want to be subscribing them manually. You want them to be able to fill in a form that subscribes them. And ideally the newsletter is emailed to them right away. By an auto responder straight away. Something else that will save you a lot of time through the years is when you send out the email to everyone it includes a link at the bottom that has their specific email address in. Sometime you get emails that say unsubscribe, they send it by a different email address. It doesn’t say what email addresses subscribed to.
They say take me off the list and they are getting your stuff through a different email.
