The following is taken from David’s interview with Anna Dargitz in 10 Super Coaches.
What was most disheartening for you while building your practice?
Marketing was disheartening. I’m not a traditional sales person. In my day, the law of attraction was addressed but there was no hand-holding through the steps of marketing with authenticity. I bought and read all the power and guerrilla networking materials. I tried a bunch of them. They only blocked my natural flow. So I set out to write my own workbook and teleclass on marketing that focused on authentic affiliations and partnering. I eliminated anything that seemed phony to me. I was interested in soaring with strengths and delegating weaknesses to affiliations and partners who were strong in the areas of our weakness.
The following is taken from Get Paid University.
Where do you find a Web Wizard? My friend Elza of www. elzamusic.com went to www.rentacoder.com, posted a request for bids, found a guy who was great, and paid just $15 an hour for a few hours to get her website and blog up and running. He turned out to be a high-school student who was working from home in another state, and he was so responsive that he would complete projects for Elza the same day she sent them. Let’s see if we can find someone like that for you!
The following is taken from Get Paid University.
Well, the way I did it was just writing articles of value. I would solve a problem that they have. I’m going to go right now and you guys can do this too. If you go to solutionbox.com, I’m sure you could type this into the chat room /archive.htm and I’ll say it once more, solutionbox.com/archive.htm. Wow, you look at that and you’ll see 95 issues of the Mentor Monthly Newsletter and then below that there are 52 issues of Create a Life You Love Newsletter, and I don’t think they’re all in here. I don’t think we put them all in the archive.
Now, Mentor Monthly is about building a coaching practice. Here are some topics. The Vision Teaser Technique, technique you use with your client. How that came about is I used it with somebody by accident. I think I was coaching a woman and I got on the coaching call and I pretended that I was a customer calling to attend the restaurant that I knew she wanted to create. She wanted a Japanese restaurant combined with a wonderful modern gardens and I pretended to be a customer. I said, “Hey that should be called something.” We called it the Vision Teaser Technique and I wrote an article about it.
The following is taken from Get Paid University.
Once you’ve answered these questions, see what theme or key points pop out at you and start writing your bio. Remember to include items that will help people form a connection with you. For example, if you’re a mother, mention it. Or, if you’ve been married and divorced and made it through the process, include that. Make sure that your bio is not just a list of accomplish- ments but that it shows who you are as a person.
You can also draw a tie between your prior work and coach- ing in your bio. If your background and training are a close fit with coaching, mention how it was a natural progression. If they’re completely at odds with coaching (is there such a field?), you can mention why you’ve made the switch.
If you get stuck, surf the internet and find other coaching bios that appeal to you. Do you have something in common with these people? Reading their bios might help you remem- ber experiences or accomplishments you have that relate to your coaching practice. Use them!
The following is a transcription taken from Explode Your Practice.
David: Ok now should we talk about web site structure? What makes the site interesting so they stay longer? What do these people want?
Which comes down to search words
David: Yes, but this is an indication. Most of the people that come to you, what are they looking for?
Change, Guidance, support.
David: OK. Change, guidance, support. And what is their problem?
They don’t know how to get off their backsides.
David: Well it might be. The problem is they hate their job. Some feel there is more than they can do. Some want someone to challenge them. Some are looking for direction. They know there is more. Connect with them by saying I know there is more. Write on the site, here is whom I serve. Is this you ding, ding, ding? Here is how I can help you. Here is a great idea for a sales letter. Go to life-coaching-resourcece.com/ep.htm. This is something I have been developing with the sales gurus. You can see if for yours. I list the problem, benefits, why the competition will not help them, I have testimonials at the right time then it talks about price and why it’s such a great price. You might find it over the top for you but look at it.
