The following is taken from David’s interview with Judy Feld in 10 Super Coaches.
What are your coaching niche(s)? How did you discover this?
Niches and specialties are very important in the growth of a coaching practice.
I think you create niches and specialties, not discover them. Here are three of my niches:
- Technology executives: CIOs, IT VPs, etc.
- Executive Women
- Career Changers
How would you suggest coaches find their niche?
Know yourself- use assessments: behavioral styles, values, strengths, etc. Coach people whose work you are interested in, and concentrate on niches that fit your strengths and background.
Be consistent in your messages; craft your own identity.
Invent your own sub-niche; create your unique area of specialty.
Strengthen the reserve in your business so that you can invest in long-term specialization. Be open to change.
Communicate continuously and creatively with your target market.
Provide real value; continue to add value.
Choose your specialty so that it does not depend on fads- fleeting whims of your decision-making population.
Above all, choose niches and specialties that you enjoy.