50 in 50
The following is an excerpt from David’s speech regarding FirstFiftyClients.com.
So, when I talked before about 50 trial sessions in 50 days, I saw some strange looks – it was really funny. Right, but can you now get to see that when we reframe it so that it’s an exploration instead of an “I have to have you as a client”, you can get your one-liner, so you get connected again to really why you want to coach. It’s not all about you. And when you start finding a reason, for the people in your life, to call them and actually say “Let’s do a session” then this starts to look a lot easier. And for you it might be a hundred days instead of fifty, or you might say “I’m going to do twenty-five sessions”.
There’s something else I wanted to say – you don’t have to call your friends and coach them. And you don’t have to call your colleagues and coach them. You can set up web sites. You can go and do public speaking. You can try advertising. There’s a number of things you can do. But I have found time and time again the quickest way to get your confidence is to use your network and coach them. I’m not even talking about referrals yet. Just talking about getting your confidence in your practice. That’s why we’re talking so much about this approach.