The following is an excerpt from David’s speech regarding FirstFiftyClients.com.
Now, when I stopped saying “I help people close the gap between where they are and where they want to be” which is accurate, but boring for me, and I started saying “I help women who are not ecstatic in their relationships to get everything they’ve ever wanted in their relationship” then I wanted to get on the phone and tell people about it. And a funny thing happened: when I did, when I got on the phone and I told them that, they could think of names.
When I said “I help people close the gap between where they are and where they want to be’ they went ‘mmmm…okay”, but when I said “women who are not ecstatic in their relationship who are ready to have everything they’ve ever wanted”, they would say “Well, Julie would be great for that, and you could call Betty, and Rhonda, yeah”. So it changed, when I decided I was going to say, (because it changes for me, you know, what I say to people) “I work with people so that when they’re eighty lying on their deathbed they have zero regrets”, I had fun with that. And then people go “Huh? Really? What do you mean?” and I say “Well, if you died tomorrow, what’s one thing you’d regret?” and all of a sudden they know what I do.