The following is taken from Get Paid University.

Hey [insert name],

I just created this awesome free download that will help you to [insert benefit]. It’s to celebrate the launch of my new newsletter, with free tips on how to [insert benefits]. I think you’ll get a lot out of the newsletter too.

Keep a look out for the free download in the next couple of days. I’ll give you one issue of the newslet- ter, and leave the choice of whether to subscribe up to you.

Would you help me reach the people who could use this?

I’d appreciate you thinking of the people in your life who want [insert target market’s desire], and forwarding it to them when you get it. Would you?