Here are the reasons to having a newsletter. Flowers before sex in Bahamas is something I like to talk about. You can’t expect people to come to your website and just buy something from you straight away. There’s too much competition in the world. We’ve given our email address out too many times. So a newsletter lets you develop a relationship. You wouldn’t normally invite someone to go to the Bahamas for sex unless you’re from California, maybe Norway and I’m totally generalizing. I don’t even; I mean I know one Norwegian and she wouldn’t do it. What you want to do is build a relationship first. Ask someone to dinner, maybe some flowers so the flowers in this case are your newsletter. So you build a relationship with people.

A newsletter will help you stay top of mind when someone needs you. You can’t expect that when they come to the website, they’re in a buying mode. Let’s suppose you help people with their indoor gardens, maybe they’re just kind of dabbling right now, maybe it’s going to be three, four, six weeks later that they’re like, “You know what? I’m really going to get moving on this.” And your newsletter arrives in their inbox that day and they go, “Oh, that’s right! Helen, the one with the indoor gardens. I’m going to get that CD.”