You could have some fun with people, just maybe five minutes, just getting really clear about the benefits of why we really want to do it then you could look at what gets in the way.  What are the challenges you guys are facing?   You could say, “I’ve already gotten your questions and I’ve already checked with you guys and here’s what I’ve got.  One, two, three, four, five, you can’t get fit with kids around.  You can’t stay motivated.  You’re not seeing results quickly enough.”  You tell them the issues.  Really getting into their world and then you could talk about solutions, “Here are five easy steps that I’ve created.” and what I like to do is I like to always end the teleclass with action.