The following is an excerpt from David’s independent report on coaching training and certification.

A breed of training company has emerged which provides your initial training at a discount, in exchange for a percentage of your future coaching revenue. This ongoing payment pays for certain support structures such as business cards, client referrals, ongoing training, and a license to continue using the technology.

By contrast, most non-franchise companies will still provide you with training, and a lifetime license to use their technology, forms, and client programs, for an up front fee.

Be wary of franchises that require a percentage of your income or a high annual fee. Some of them even charge twice as much as ICF certified training programs. You should not go into one of these companies unless they can put you in touch with several coaches who have gone through their program, and earning a good income – and who don’t have a financial interest in you joining!