What was perhaps the biggest mistake you made in practice building?

The greatest mistake was I thought about subscribers one at a time, I set a daily goal of twenty and I only worked four days a week, so it’s twenty times four which was eighty or three hundred and twenty a month. That was very, very slow, so the greatest mistake we made was building our subscribers very slowly.

Looking back I would have done it with writing articles in trade publications, I would have built alliances, I would have done some of the things that we know today accelerate our velocity and the exposure almost immediately.