The following is an excerpt from the CoachStart Manual.

Will you e-mail the groups? Followed by a call?  Cold call?  Letter plus call? Note: You might score a speech/lunch time talk, particularly if you mention a solid fee and let them know you would discount if they provide a testimonial and couple of referrals if they are pleased with the talk.

But likely — if they are willing to put your information on file — you will get a call down the track or be considered for their conference. See if you can find out when they will be thinking about a speaker for their conference or event, and make a note in your diary to call then.

Write out your action plan, and include ‘by when’ you will complete each item.