My first product was an accident.  I didn’t know about internet marketing, I didn’t know about products, I didn’t know that that’s what I really needed.  I was just a coach… just a coach.  I gave a speech to a conference and the speech turned out really well and I’ve had the presence of mind to ensure that I had the rights to the recording.  I didn’t really mind that they had the rights to the recording as well, that I made sure that I have the rights to use it however I want it and the speech happened to turn out really well and I thought, we’ll maybe I can sell this thing so I set a price of $39 which hasn’t changed in, oh my goodness, eight years now.  It was August of 2002 and it’s firstfiftyclients.com and I sold it as… it wasn’t even a download; you could just listen to it online for three months and then eventually I made it a download and eventually I made it a CD but that’s how I stumbled upon it.   We’re going to be more deliberate about how you create your product and this is a going to be a lot simpler than getting to speak at an international conference, you don’t need that.