The following is an excerpt from the CoachStart Manual.

So coach a LOT.  It’s OK if you’re nervous, or even terrified of doing your initial sessions – coach anyway.  And don’t worry, we’ll cover many tips in later chapters to help increase your confidence and make the whole process much easier for you.

In the extreme, if you had 20 pro-bono (i.e. non paying) clients, you would attract many more clients and feel very comfortable charging them your full fee.  You would also be getting a lot of training and experience under your belt.  However, it doesn’t have to be for free…

Once you have 10-20 clients, with the assistance of your mentor coach, your practice will naturally grow in number of clients, client retention (how long they stay), and income.  Once you have say ten clients, you might begin to look at longer-term, sustainable marketing methods.