The following is an excerpt from the book Get Paid For Who You Are.
Twenty years ago starting a business required a physical store front that in turn required thousands of dollars for a security deposit, monthly rent and cash to invest in inventory. So, it’s natural to associate starting a business with large up- front costs.
Those who didn’t have the money to set up a store front might start a mail-order business advertising in magazines and shipping from home, or from a drop-shipper. However, it often took weeks or months of trial and error to find the right advertisement or magazine to reach your customers.
Now, with millions of customers surfing the internet, buying and downloading information at the click of a mouse, the landscape has changed. the internet is a viable — and cheap — store front and to get started, you need very little investment.