Explode - Inner Firewalking

Getting People To Hear You Speak

The following is a transcription taken from Explode Your Practice.

My coach gave me this. What you do before any speech, you see, there’s three ways to sell to people. And only one of them is during the speech.

The first way you do it, is you get an agreement that they will send out an e-mail or a letter to every single member of their organization from you inviting them to come for the talk. Now, they’ll love that because they want everyone to participate. And you write it for them. Then they send it out on an e-mail that probably gives them your website, they can subscribe to your newsletter, all sorts of things.

So instead of getting in front of the 20 people who come to your speech, you get in front of 200. Then they come to your speech, and they’ve already heard from you so, you’ve already built a relationship with them, you talk to them, you get the form, they can fill something in, when you’ve got product, you can sell them that. And then, you offer in the agreement of the company right up front, that you send them a thank you, and maybe a resource. Here are the notes, here are the top ten list from our speech, I encourage you to follow-up on it, enjoy, blah, blah, blah.

If you need further information, here is my website. You can buy this, or if you haven’t already got my newsletter, do this, blah, blah, blah. So it’s really simple for the company. You know, I can do it for 500, and here’s what I suggest how we do it. Then you know, I send the e-mail out first, we do the speech, and you send you send out an e-mail at the end. If they agree to that, that’s worth discounting for.

Getting The Most From Your Website

The following is a transcription taken from Explode Your Practice.

Someone recently said to me, there are only two outcomes you want from your site: either A they buy a product or b they leave their email address. So, you want a newsletter plus a download. Give something of value. I am doing something new. I will give you about 10 different things for free passport membership. Little things like testers and tasters of other products. And they will sign up. And your version will be the newsletter sign up. So that’s critical.

Call 50 People

The following is a transcription taken from Explode Your Practice.

David: Right. You walked off the time I invite you to just go for it and play a really big game. I see no reason why in two weeks time when we speak you can’t have 10 clients.

Really?!

David: Yes

Well, I can’t do that.

David: Why not? If you call 50 people really and for fun you’ve got this new perspective and call and share. Share what just happened. Call up and let them know what is going on. Say one thing that happened is I was terrified to call people about my coaching, so I was scared of rejection and had all this crap going on I was being so significant about my life and I’ve just had this big change. Share what a great – you have something authentic to share with them. Say I just wanted to let you know what’s going on and see if you wanted to do a session. I’d love to do a session with you. So if you call 50 people, think what Tony Robbins would do, he’d probably ask you to do 200.

[Laughing] yeah

David: And I’m only asking you to do 50 in two weeks. That’s not that that hard.

Branding Basics

The following is a transcription taken from Explode Your Practice.

David: OK, great. So let’s just go through a few simple steps then to sort out your brand. Or at least, get you going in this session. Firstly, who is your target market? Describe your ideal customer.

My ideal customer is somebody who is living a pretty good life and would like to have richer, fuller relationships. And also feel they have better skills around relating to their partner or potential partners.

David: OK, so that’s what they want – a fulfilled relationship and skills. Now what kind of demographics do these people have? Do you have a specific group in mind? Are we talking men or women to focus on? Who’s going to come and buy this service?

Well, what I have found so far, is it seems to be mostly couples in their early 30’s. I’ve found that people in their 20’s don’t seem to want to be worrying about it too much, whereas people in their 30’s have been through the ringer a few times and have gotten the idea that maybe with a little more information or skills they could do a better job.

David: Great, and I guess also there’s more pressure for the women who want to get married. They want to have a baby. The clock’s ticking. And it’s actually quite important for women to maybe spend money on having a relationship running smoothly.

50 Sessions

The following is a transcription taken from Explode Your Practice.

Now fortunately it’s not possible to do fifty sessions with people and help them by setting inspiring, exciting goals for their life and not come away with clients. It cannot be done.

There is almost like there are 3 levels. The first level is do the session.

The second level is at the end of a session, it they’re happy, if their interested in setting up a coaching structure, you can invite them to do that. You can check into that. Are you interesting in having a look at the coaching structure? I can tell you how that will look.

Third level is payment. So that is another conversation. Once they say they are interested in the coaching structure, they want to be a client for month or three months, I recommend, then what you’re looking for is a conversation about whatever is financially appropriate. Some people are happy to pay your full fee, others would like to pay half, and some people would like to pay a nominal fifty dollars to show they are serious. Like a token commitment, some people don’t want to pay anything but they would be happy to be a guinea pig.

See the 3 levels. The first one and most important one is do sessions; it doesn’t matter, and have some fun.

Building Alliances

The following is a transcription taken from Explode Your Practice.

David: That’s all that have to do. That’s all they do, that’s their part of the alliance. And you can say their part in 10 seconds. Now here is what you will get. All your clients will get a free coaching session. They can say we have an arrangement with a life coach to get you a free session. That’s just one of bonuses we provide. So you’ll be able to provide out a value. Secondly, I think you’ll get a higher retention of clients because they will be even more committed to sticking with it. And thirdly as a thank you, because you will be helping me build my business, just as I am helping you build yours, as a thank you I’ll offer one free session also for every staff member, including yourself. And so one is why you chose them, two is what you will get, three is what they get in return, and then four might be to gauge their reaction. And you might say, “But, before we even decide it might make sense for us to do one half hour session. I think you’ll love it. And then you will be able to really evaluate and see if this is something you want to do.” They may say yes, without even that.