The following is a transcription taken from Explode Your Practice.

David: That’s all that have to do. That’s all they do, that’s their part of the alliance. And you can say their part in 10 seconds. Now here is what you will get. All your clients will get a free coaching session. They can say we have an arrangement with a life coach to get you a free session. That’s just one of bonuses we provide. So you’ll be able to provide out a value. Secondly, I think you’ll get a higher retention of clients because they will be even more committed to sticking with it. And thirdly as a thank you, because you will be helping me build my business, just as I am helping you build yours, as a thank you I’ll offer one free session also for every staff member, including yourself. And so one is why you chose them, two is what you will get, three is what they get in return, and then four might be to gauge their reaction. And you might say, “But, before we even decide it might make sense for us to do one half hour session. I think you’ll love it. And then you will be able to really evaluate and see if this is something you want to do.”  They may say yes, without even that.