The following is an excerpt of one of David’s interview in Top Coaching Techniques.
Ingrid: And have you seen people make significant changes?
David: I have, I have. I have one client who wanted to find another job. She wasn’t happy with what she had, so we created the perfect job for her; what would it look like, how much money would it be, where would it be, what she would be doing. I was actually very surprised, because within three weeks, she had it.
Ingrid: You’re kidding, in three weeks? It sounds like you’re a bit of a dream catcher.
David: Well, the reason I hesitate sometimes to mention those examples is because someone might go, ‘Oh, that’ll happen for me.’ That’s not always true. In fact, I’ve worked with people for six months on something and they may not fully achieve their goal. But, their life for those six months is completely different because they’re actually fully engaged in what they say is important to them. If you know people around you who are on track to what they want and people who have no idea, there’s a very different flavor in their life.
The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.
David: Now, one of the things I think is a real opportunity might be this area with your brother.
Client: Mm hmm.
David: Let’s deal with that really quickly. So you wrote on your form, ‘I didn’t call my brother by Thursday as planned. I can’t remember if I forgot or didn’t want to deal with it.’ I’m going to suggest the same thing: that often we forget, because it’s something that we didn’t want to do.
The following is taken from David’s interview with Michael O. Cooper in 10 Super Coaches.
What are your coaching niche(s)? How did you discover this?
Leadership Coaching: I have always held a fascination about leaders and how they ticked, how they inspire and motivate others, and unfortunately, often how their unchecked egos ruin their influence. I discovered the 15 Leadership Proficiencies developed by Thomas Leonard and started using them with a client on a whim. Within a few months I was asked to present at a conference on leadership and have been speaking and coaching ever since. Serendipity really.
Coaching financial advisors to market themselves effectively: I developed this nice out of necessity when I was near bankruptcy and needed to double my income in one month. I had worked with one financial advisor on a pro bono basis and he doubled his business within a few months. I was desperate and began interviewing other financial advisors to understand their market better. Essentially, they developed a “guided coaching program” for me. Within four weeks I quadrupled my business with this program. Note: I didn’t have a passion or experience in this niche, but the need already existed in the market.
The following is a transcription taken from Explode Your Practice.
David: Ok now should we talk about web site structure? What makes the site interesting so they stay longer? What do these people want?
Which comes down to search words
David: Yes, but this is an indication. Most of the people that come to you, what are they looking for?
Change, Guidance, support.
David: OK. Change, guidance, support. And what is their problem?
They don’t know how to get off their backsides.
David: Well it might be. The problem is they hate their job. Some feel there is more than they can do. Some want someone to challenge them. Some are looking for direction. They know there is more. Connect with them by saying I know there is more. Write on the site, here is whom I serve. Is this you ding, ding, ding? Here is how I can help you. Here is a great idea for a sales letter. Go to life-coaching-resourcece.com/ep.htm. This is something I have been developing with the sales gurus. You can see if for yours. I list the problem, benefits, why the competition will not help them, I have testimonials at the right time then it talks about price and why it’s such a great price. You might find it over the top for you but look at it.
The following is a transcription taken from Explode Your Practice.
Suppose you had an alliance with the society of accountants. And you were providing them with something that would serve accountants and through that you formed an alliance with many many accountants who could forward your newsletter to their clients and have their name on the top of it. Maybe it’s an email newsletter that comes courtesy of Anderson Accountants.
Once a month, so they get something to provide their customers. It makes them look like they are providing more value. And building their relationship with customers. Their name is in it so they are keeping themselves in front of people more often. If it’s not your newsletter it might be your article. Which goes into their newsletter, which is probably even better. But, by going through the society of accountants if you can get that, that’s what Ernest Oriente, the guy that wrote SmartMatch Alliances, would call ‘hunting the big elephant’. And he says don’t spend too much time hunting the big elephant because you can get a very profitable alliance right under your nose.
The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.
David: So this relationship thing, I am really glad to be talking about this with you. Let me give you some feedback on what you wrote: you have ‘100% commitment to resist in order to do what I want’ and ‘I am constantly pulled by ‘do I want to do my own thing and be happy or should I do this thing fully for both of us so that we both can be happy in two years?’ Which one will ultimately give the relationship a chance at success: your being happy or you making the relationship happy?
Client: Probably, if I’m happy. I think.
David: You’re not sure, are you?
Client: Well, when my partner says things like, ‘well, you know we should do this together and we’re doing it for our future’… I kind of get distracted by those things, and I think for him, that’s really important that we do these things together. He requires like 100% of my time and my energy and my effort. Then I think, in order for it to work, then I shouldn’t be doing that. Does that make sense?
David: Yeah, I can totally get it. So, there’s a lot of ‘should’ in there. Now, how would you live your life differently today, if all of your ‘shoulds’ disappeared in an instant?
Client: Then I’d live my life as I’d want to live it.
