The following is an excerpt from the CoachStart Manual.

Create product

Once you’re out there speaking, you’ll want products to sell.  Create a tape series, book or video.  Also partner with someone else who has something you don’t sell, so you sell their product and they sell yours.  Give away one from the platform as a prize.  If you have a speech, you have a tape.  Once you get your talk perfect, go into a recording studio and record it, or even better – record it professionally during a live speech.  Have it professionally packaged and sell it in the back of the room at all your talks.