The following is an excerpt from David’s independent report on coaching training and certification.

Before you look at training, decide whether you will get certified, not get certified, or keep your options open.

A good reason to get certified is because you believe in the philosophy of the training school you choose, and the value of the association you belong to. And, because you want to continually improve your coaching skills.

A bad reason to get certified is because you think that will get you more clients, or in some way it will make you ‘worthy’ as a coach. Our experience has been that it does neither. A certificate might look good on the way, and it feels good to be able to say it – but few coaching clients bother to ask about your school of training or level of certification.