The following is an excerpt from the CoachStart Manual.

Clients are generally people:

•  Wanting to change something in their life
•  Wanting more of something
•  Tolerating too much
•  Wanting to switch careers
•  Wanting to improve their career
•  Looking for a bigger goal
•  Desiring to achieve something faster
•  Who are bored
•  Who feel something is missing
•  Who realize they can be much more successful with outside input.

They include:

•  Executives
•  Managers
•  CEOs
•  Housewives
•  Professionals
•  Creative people
•  Entrepreneurs
•  Small Business Owners

Below are some solid statistics from a past ICF client survey. While the data is several years old, the general characteristics are still relevant today, although we might expect a trend towards more lower-income and non-professional clients embracing coaching:

•  65 of the respondents were male (31%), and 145 were female (69%).

•  Average age was 45 years, with respondents being within the age range of 24-67 years of age. 

•  Most were employed as professionals.

•  Education gained: 82% had gained degrees, with one third gaining a Masters degree or higher.