2012 - Inner Firewalking

Bobette Reeder on Finding Initial Clients

The following is taken from David’s interview with Bobette Reeder in 10 Super Coaches.

What top methods, in order, did you use to get your clients in the first 2 years?

I was totally involved in my community… did a lot of leadership activities and social activities and visible activities.. this led to lots of credibility with a large number of people. I also was heavily involved in the coaching community (my training school and IFC).

What method did you find most effective in getting your initial clients?

I talked about coaching whenever the opening presented itself… and then I dropped the subject unless I was pressed to discuss it. I made it seem almost mysterious… and people wanted to know more. And my life was visibly changing too… always attractive. And I was VERY excited about it… very enthusiastic… people wanted some of that!

Rachel Pryor on Building a Practice

The following is taken from David’s interview with Rachel Pryor in 10 Super Coaches.

What was most disheartening for you while building your practice?

When I first realized that I was going to be a coach, I was afraid that my friends would tease me, so I assumed a pen name (I knew I would be quite public). For 3 years I worked as a corporate training, counselor and healer, all the time coaching, though calling it something else. Though I contacted many media outlets, none of them were interested in my business.

Then I decided to use my real name – and gained instant success. But boy, those first 3 years were dreadful – I was unable to be my best, and was uncomfortable with many of the ways that I was forced to train my clients.

Every Day is a Stressful One

The following is an excerpt from Top Coaching Techniques.

Client: Well, I just get asked it 500 times a day.

David: Asked what?

Client: Well, ‘Have you got a job? Have you got job? What are you doing?’

David: Yeah, so society helps you. Society is supporting your judge. All I want you to notice for now is that you’ve got a judge that came to me on this call and said, ‘I feel like I’m not doing enough.’ We could look at it and we could check with another judge higher up, like God, and God would probably say, ‘You’re doing great. You don’t even need to do all this flyer stuff and all this business stuff.’ Even on that basis, even if we were going to judge you against everything you’ve done, even that stacks up. You’ve done a whole bunch of stuff.

I want you to take on something; I just want you to consider something for yourself, so we’ll plant a little seed here. I want you to consider the possibility that every single thing you did in the last seven days was actually what you should have done, even where you set a target and you didn’t make it. I want you to just consider, like what if you actually had, for you, at this stage in your life, the perfect week. Now there’s only one way that you could decide it wasn’t a perfect week. There’s only one way that you could decide, ‘Now that bit there, on the Thursday when my car broke down, that wasn’t perfect.’ There’s only one way you could decide that. Do you know what that is?

Client: If I decide it.

Top Ten Tips for Committing to Action

The following is an excerpt from Top Coaching Techniques.

1. Choose something you really want – not something you think you SHOULD do.

2. Set a goal that is specific and measurable – so you know you’ve reached it!

3. Find a way to make it fun (it doesn’t have to be serious).

4. Choose a meaningful halfway mark or milestone and ~celebrate~!

5. Have a friend do it with you.

6. Tell everyone what it is – it doesn’t exist until people know about it.

7. For the tricky ones, have three friends check in with you to see how you’re going.

8. Schedule a regular time of day or day of the week for your action.

9. Put up a banner or screen saver reminding you of the benefits of your goal.

10. Hang out with people who have the same or similar goals!!!

Which Freedoms Will You Create?

The following is an excerpt from the book Get Paid For Who You Are.

You may want more time, to be closer to your family, financial abundance, creative expression, or a combination of freedoms. Which freedom is most important to you?

Jon is a good earner and saver, and he likes the large amount of vacation time his corporate accounting job offers. However, he’d love to work from a home office or while traveling, rather than being confined to a cube at work. A website presence could lead to location freedom for him.

Janet earns a good living as a landscape architect. She also feels that two weeks of travel a year is plenty. But she’d like to cut her work hours from 40 to 20 per week, to spend more time with her family. an internet business can give her time freedom.

trent Hamm, who you’re going to hear about in a little while, felt the financial wolves howling at his door, and do you know what? Today he has financial freedom, and he created it.

Pay Per Click Engines

This way costs money, but is much faster to produce initial results. Google’s PPC program is called AdWords, and it is the major program around. Basically, you bid on a search term (e.g. “counseling sessions Melbourne”) and create a little ad that will appear on the right column of the Google search page. The higher you bid, the higher up your ad appears on the page (the higher the better).

It might cost you 5 cents, or $2, for every click (visitor), depending on how much you bid. The trick is to find search terms that your competition hasn’t thought of. That way you can get traffic for 5 cents instead of $2! That’s the difference between making a profit and a loss when it comes to the PPC engines.

A HUGE advantage of PPC engines is that your traffic is so targeted. In the above example, you pay Google only when someone searching for “counseling sessions Melbourne” clicks on your ad. If you’re a counselor in Melbourne, this is EXACTLY your target market, so you have a decent chance of getting a subscriber or client from it.

Archive

Yearly Archive for 2012