2012 - Inner Firewalking

Marketing Engine Web

The following is a transcription taken from Explode Your Practice.

David: Ok now should we talk about web site structure? What makes the site interesting so they stay longer? What do these people want?

Which comes down to search words

David: Yes, but this is an indication. Most of the people that come to you, what are they looking for?

Change, Guidance, support.

David: OK. Change, guidance, support. And what is their problem?

They don’t know how to get off their backsides.

David: Well it might be. The problem is they hate their job. Some feel there is more than they can do. Some want someone to challenge them. Some are looking for direction. They know there is more. Connect with them by saying I know there is more. Write on the site, here is whom I serve. Is this you ding, ding, ding? Here is how I can help you. Here is a great idea for a sales letter. Go to life-coaching-resourcece.com/ep.htm. This is something I have been developing with the sales gurus. You can see if for yours. I list the problem, benefits, why the competition will not help them, I have testimonials at the right time then it talks about price and why it’s such a great price. You might find it over the top for you but look at it.

Alliance Example

The following is a transcription taken from Explode Your Practice.

Suppose you had an alliance with the society of accountants. And you were providing them with something that would serve accountants and through that you formed an alliance with many many accountants who could forward your newsletter to their clients and have their name on the top of it. Maybe it’s an email newsletter that comes courtesy of Anderson Accountants.

Once a month, so they get something to provide their customers. It makes them look like they are providing more value. And building their relationship with customers. Their name is in it so they are keeping themselves in front of people more often. If it’s not your newsletter it might be your article. Which goes into their newsletter, which is probably even better. But, by going through the society of accountants if you can get that, that’s what Ernest Oriente, the guy that wrote SmartMatch Alliances, would call ‘hunting the big elephant’. And he says don’t spend too much time hunting the big elephant because you can get a very profitable alliance right under your nose.

Time to Get What You Want

The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.

David: So this relationship thing, I am really glad to be talking about this with you. Let me give you some feedback on what you wrote: you have ‘100% commitment to resist in order to do what I want’ and ‘I am constantly pulled by ‘do I want to do my own thing and be happy or should I do this thing fully for both of us so that we both can be happy in two years?’ Which one will ultimately give the relationship a chance at success: your being happy or you making the relationship happy?

Client: Probably, if I’m happy. I think.

David: You’re not sure, are you?

Client: Well, when my partner says things like, ‘well, you know we should do this together and we’re doing it for our future’… I kind of get distracted by those things, and I think for him, that’s really important that we do these things together. He requires like 100% of my time and my energy and my effort. Then I think, in order for it to work, then I shouldn’t be doing that. Does that make sense?

David: Yeah, I can totally get it. So, there’s a lot of ‘should’ in there. Now, how would you live your life differently today, if all of your ‘shoulds’ disappeared in an instant?

Client: Then I’d live my life as I’d want to live it.

Self-Care, Now!

The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.

Client: Anyway, how are we?

David: We are really, really, really good. Thanks for asking. I’m liking my life, I‘m liking my job, and I’m not too stressed out. I am sleeping less than I used to, and I like it.

Client: Yeah, I’m quite the opposite right now.

David: Yeah, but something that I have noticed that might be more useful to you – I have been able to let go of more. So I don’t think anything’s changed. I still have the same stresses and the same things, but I have just decided that it’s going well, and I am not going to worry about it. I am just going to do what I need to do and do the important stuff first and the rest of it will take care of itself. That has made me feel a lot better.

Client: That sounds good.

Judging Yourself

The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.

David: But can you get that you might – like your little secret, don’t tell anybody – can you get that you might be having perfect weeks and you just don’t know it, like no one told you?

Client: Hmm. Yep.

David: I want you to play with that, and know that when you judge yourself, ‘I’m not having enough, I’m not doing enough,’ that’ll come up all the time. That’s okay. You don’t need to stop that. Just notice that it’s coming up. But I just want you to remember what I said, that you might be having perfect weeks and no one told you.

Client: Hmm.

David: Now, moving on with the stuff that you put down on your form, I want to tell you my perspective on all this, because as a coach I’ve got certain opinions on where you are and what you’ve done. I love it. I think you’re perfectly on track, and I love it. I know that the finances are an issue, and I’m really happy to see that you’ve actually taken action on that, because you could have just left it and kind of just made that another thing for you to bear. But you haven’t done that, so well done on moving forward on it.

Getting People To Hear You Speak

The following is a transcription taken from Explode Your Practice.

My coach gave me this. What you do before any speech, you see, there’s three ways to sell to people. And only one of them is during the speech.

The first way you do it, is you get an agreement that they will send out an e-mail or a letter to every single member of their organization from you inviting them to come for the talk. Now, they’ll love that because they want everyone to participate. And you write it for them. Then they send it out on an e-mail that probably gives them your website, they can subscribe to your newsletter, all sorts of things.

So instead of getting in front of the 20 people who come to your speech, you get in front of 200. Then they come to your speech, and they’ve already heard from you so, you’ve already built a relationship with them, you talk to them, you get the form, they can fill something in, when you’ve got product, you can sell them that. And then, you offer in the agreement of the company right up front, that you send them a thank you, and maybe a resource. Here are the notes, here are the top ten list from our speech, I encourage you to follow-up on it, enjoy, blah, blah, blah.

If you need further information, here is my website. You can buy this, or if you haven’t already got my newsletter, do this, blah, blah, blah. So it’s really simple for the company. You know, I can do it for 500, and here’s what I suggest how we do it. Then you know, I send the e-mail out first, we do the speech, and you send you send out an e-mail at the end. If they agree to that, that’s worth discounting for.

Archive

Yearly Archive for 2012

Marketing Engine Web

Alliance Example

Time to Get What You Want

Self-Care, Now!

Judging Yourself

Getting People To Hear You Speak