Archive for February, 2011

Mentor Monthly #117: How to Craft a Sizzling Elevator Pitch

Tuesday, February 1st, 2011

Announcements/Offers

For Coaches Who are Ready and Seriously Committed to Moving Up To the Next Level…

If you’re ready, I mean REALLY ready to transform your coaching business into a full-throttle client growth machine, then this is your next step.

It’s a comprehensive bundle of my most powerful mentoring sessions over the last four years…

It’s the first and last word on growing and maintaining a lucrative and state-of-the-art coaching business…

It’s…

“EXPLODE YOUR COACHING PRACTICE™: Proven Practice Building Secrets to Give You More Clients Than You Can Handle.”
Explode-DVD-Image-tiny

Get your copy now:

http://www.ExplodeYourPractice.com

Jack Canfield Reveals His #1 Secret

There’s a secret “technique” to change your life that you might not know about…

World famous authors, speakers and leaders such as Jack Canfield, Deepak Chopra, Bruce Lipton, Bob Proctor Cheryl Richardson, Joe Vitale and many others are doing it.

Now you can watch a f.r.e.e. video from Jack Canfield, co creator of the “Chicken Soup for The Soul” books where he explains how he used this technique to transform his life.

http://www.GetPaidForWhoYouAre.com/jackvideo.php

FEATURE: How to Craft a Sizzling Elevator Pitch

Taken from my book ‘Get Paid For Who You Are’
ninja

It’s time to refine your offer and target market into an “elevator pitch”. An elevator pitch is you telling someone what you do in the time it takes to ride an elevator. Sometimes 10-30 seconds is all you’ll have to state who you are and what you can do.

The beauty of an elevator pitch is that, in addition to helping you say with ease and confidence what you do and for whom, it also allows others to spread the word about you. So, the next time someone asks your friend, “What does Mollie do?” Your friend replies, “She helps small business owners get free publicity”. Or, “She teaches families of cancer patients how to support their loved one and cope”.

Now it’s your turn.

What do (or will) you do and for whom? Write down your elevator pitch using the following formula: I help Y with X.

If it’s not sizzling, you could ask yourself, “Is my target market too broad?” For example, you might say, “I help businesses with team communication.” That’s true, but what type of businesses? Established ones? Start-ups? In what industry?

“Oh,” you say. “I get it. I help start-up biotech companies with team communication.” That is better and I know you help the team communicate, but what problem does this solve? What is the result you are helping these companies to achieve?

“They are able to get past their personal conflicts and work together to bring products to market faster, and those products save lives.”

Great! Then say that.

“Okay. How about: I help start-up biotech companies bring life-saving drugs to market faster.”

Wonderful. That would leave me asking you how you do that, which would be your entrée to talking about improving team communication and how it can improve results.

Test your elevator pitch

Do you see how it works? This is a perfect exercise to engage in with a Freedom Buddy. Test your elevator pitches on each other as well as your family and friends and welcome their feedback. Each piece of feedback can help you to hone your elevator pitch and really make it sing.

***

Take Action

1) Play with your elevator pitch.

2) Practice it with someone until it feels natural.

3) Share your elevator pitch at the blog and bounce off ideas with other people here.

 

Love and gratitude,

 

 

P.S. You can find more examples of sizzling elevator pitches in my book, “Get Paid For Who You Are.”

P.P.S. If you have any comments on this newsletter, we’d love you to share them here.