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2. FEATURE: Gain More Clients with a Coaching FAQ

If you are drawing in clients with your website, you may be leaving potential clients unsure of exactly what you do. And a confused person is more likely to leave your site than email or call for an answer.

Why You Need an FAQ

People that hop on your web site are searching for answers to their problems. But saying you are a life coach or a business coach is too vague to make a connection. Bear in mind that a lot of people don’t know what coaching is. They haven’t had coaching before. They don’t understand the process.

A Frequently Asked Questions page gives them answers without making them work too hard to get them.

What To Include in Your FAQ

• How many sessions you hold each month
• If sessions are done by phone, web conferencing or face to face
• What happens if a client terminates their coaching before the end of the month
• Characteristics of who you like to work with
• The length of sessions
• Outline of a guarantee of service is one is available
• Description of how coaching works
• When and how clients pay for their sessions
• How long you normally work with a client
• Description of your specialities
• Any other questions and answers you receive often

Formatting Your FAQ

The format that has worked best for me is the question and answer format.

So it would look something like this:

What is your coaching structure?

We will have a 45 minute phone coaching session three times a month.

Would you like to see a coaching FAQ?

You can check out Flaven Clayton’s FAQ here:

http://www.life-coaching-resource.com/life-coaching-questions.htm

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Action:

1) List the questions you are most likely to receive from potential clients

2) Create your own Coaching FAQ

3) Share your Coaching FAQ at the blog
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2. FEATURE: Advanced: Double Your Number of Clients

If you’re just starting out with coaching, you may want to skip this article. It’s an advanced strategy for coaches who really want to drive up their numbers.

If you’ve been coaching for a while, you might know this routine: a prospect fills out a form, you follow up, and then you never hear from the prospect again. That doesn’t have to happen, because I’ve stumbled upon a brilliant way to make sure prospects don’t fall through the cracks!

Follow Up System

Here’s what to do: When you set up your coaching application form, automatically collect the person’s email address in your shopping cart and subscribe them to a special 52-week auto-responder “prospect” newsletter.

With this strategy, you never lose a prospect because you’ve captured his email address in your “follow up” system. One week after he’s submitted his form (but did not respond to your invitation), he’ll receive a short note from you that says, “Hi Brad, I’m just following up to see what’s going on. Sometimes we can get busy in our lives and our goals can be pushed to the side. If you’d still like to have a session, I’m happy to offer a slot, just get back to me in the next three days.”

In addition, you tell him, “Next week, I’ll send you some motivational tips and keep in touch if that’s okay with you. I know sometimes the time may not be right and things get overwhelming, but the time may be right in the future, and meanwhile I can support you in your goals via email. If not, just click on the link below and you’ll be taken off this list.”

Then, every week thereafter Brad receives a brief note from you that is pre-scheduled using an auto-responder. You might ask:

• How do you feel about your goals this week?
• What’s your energy level about your goals?
• What’s getting in the way of your goals right now?
• What’s the biggest thing that would stop us working together? I’d love to know. Email me and let me know.
• What are you putting up with this week?
• What’s one thing you’d love to get rid of in your life?
• What’s one thing you’d love to change? Ping me back, I’m listening.
• What’s one thing you’d love more of?You might also include:
• Motivational tips: “Brad, I just wanted to send you this motivational quote, which can be so useful in moving forward.”
• A question: “Have you made progress on your goals? If not, I’d invite you to email me now to get moving. I can do a lot with you, but you’re the one who has to say yes to coaching.”
• A testimonial: “Hi Brad, I really want to share with you this story of Bill. Bill was busy. He didn’t get around to coaching for six months, but when he did, here’s what happened!” And then include the testimonial.
• Reminders of the top ten benefits of coaching with you or a reminder that: “You’re never locked in. Why don’t we do a trial session and see how it feels? If you sign up for coaching, you can stop at the end of any month, but once they start, most clients tend to finish the three months and have great results.”
• Special offers for coaching. “This week, there’s a 25 percent discount if you do a session and sign up within one week.”
• Ads for third-party products where you receive commission.

This is like a mini-newsletter that you’re targeting to a very specific audience with a very specific purpose. And, best of all, you can sit down and write out all 52 weeks’ worth of communications in a few hours and then have a brilliant, automated follow-up program that converts prospects into clients for you over the next year! 

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Action: Post on the blog:

1) Look at your current follow up system for prospective clients.

2) Create a form for your prospective clients to fill out (I use this autoresponder/forms system). Then you can decide how you would like to follow up with them.

3) Share your follow up system at the blog.
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2. FEATURE: How to Add Vacations to Your Business Trips

Last issue we covered how to incorporate business in your travel, so this issue you are going to learn how to add vacations to your business trips.

Top Ten Reasons to Combine Business Travel with Vacation

1. You can double your vacation time
2. Your vacations can be partly or wholly tax deductible
3. Use the business travel budget to cover your transport costs (e.g. work flies you to Miami and back, so the cost of your vacation is really just accommodation for the extra days you stay)
4. Split up long period of stressful work with some R&R
5. Split up long period of R&R that can start to feel a little boring, with a little productivity (great for us workaholics)
6. Come back to the office happier, more grounded, and more productive
7. No more long periods out of touch with the office when people are unable to access you
8. Keeps you out of the office more so your assistants can prove they can handle more responsibility
9. Forces you to be more efficient when you’re only allowed to work for 2 hours a day
10. Allows you to get those BIG projects done with no distractions

When doing a business trip, how can you incorporate vacation?

• Get there early. The simplest and most obvious way is to get to the event a couple of days early and do some sightseeing before it’s time to do business. If you can justify it to the office as important to get grounded and happy before the meeting – especially if it’s an international flight – you might get work to pay for a day or two of the extra hotel cost.

Or – tack on a few days at the end of the project. If the client agrees to stay another day or two, that’s a BIG reason for your boss to fork out for the extra hotel expense.

Example: This month I fly to Australia so the government can audit my company. I’ll be setting speeches up in two towns, meeting with my accountant and production manager who live there, and spending time with my family.

• Stretched financially? Try www.couchsurfing.com for a place to crash once the business accommodation budget dries up. Youth Hostels might seem a bit unprofessional or like you’re coming down in the world, but that’s largely the point. You’ll meet colorful people you’ll never even see while insulated at the Hilton. Call way in advance and you might even secure the private room instead of a dorm.
• Use your network. Another way to defray the cost is to email every friend you know, asking if they have a friend in that town who might put you up for two nights. Then, you do such a good job of tidying up, doing the dishes, and cooking dinner for people that they’re asking you to stay longer.
• Work couldn’t survive without you? I hate to break it to your ego (especially if it’s as big as mine), but I suggest you write down what would happen if you were in hospital for two weeks unable to communicate. What would happen in your business? Who would pick up the reins? What could your assistant or secretary handle that you’ve never allowed room for?
• Stop ‘on the way’. Is work flying you close to a place you’d like to go? See if you can stop off on the way there (or the way back) for a couple of days, at no extra airfare cost to you.

Example: This year I flew to Vail Colorado for a retreat. I decided to fly “via” Calgary and spend a week with friends. The cost of the total trip was less (in time and money) than if I’d flown to Vail only on this trip, and then done a separate trip to Calgary.

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Action: Post on the blog:

1) How have you combined work and vacation successfully?

2) What is one idea you would like to incorporate to add vacation to your work?

3) Post your answers to the blog.

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