Mentor Monthly™ Newsletter
Business Building for Professionals....
Coaches, Consultants, Speakers & Trainers


David Wood, PCC
Support Center



1. Announcements/Offers
2. 'How to Get Free Web Traffic' (FEATURE ARTICLE)
3. About the 'Mentor Monthly™' Newsletter

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1. Announcements/Offers

Here's a great note I got from a coach in the UK who listened to my 'Getting the First 50 Clients' speech online.

'Hi David, I've just listened to your presentation, and I'm now inspired to make my coaching practice explode. I'm now very clear on what I uniquely have to offer people - and it definitely gets me excited about sharing what I do! Thanks!'

Dean Montgomery

United Kingdom


What People are Saying About '10 Super Coaches'

To find out how 10 ordinary coaches are earning $30,000 to $1.4 million per year, and how you can do it too, click here:

10 Super Coaches

"I was working on a marketing strategy that was going to cost quite a bit of money when I bought the ebook. It made me realise there is a MUCH more direct, and less expensive method. Saved me several hundred pounds and gave me a kick up the rear end to do something else. Thanks!"

Neil Gilbranch, United Kingdom

"Why re-invent the wheel when you can see how successful people are already producing results you want? Don't hesitate, buy it today. The '10 Super Coaches' ebook has given me the confidence and inner strength I needed to build my business, I have been able to fine-tune my fees, and I have offered sample sessions with success."

Denise Simons, New Zealand
RELATE Coaching



2. FEATURE: How To Get Free Web Traffic

(Note: This assumes you have a web site. In a later article we'll cover building your site.)

I just did a quick web search for 'life coaching' world wide, and my site(s) came up at #3 on Alta Vista, #10 on Google, and #8 and #15 on Yahoo.

People ask me: Why do you come up in almost every search engine? How do you get these top listings? And how do you get over 1,000 visitors a week?

In this article I explain my secrets to free traffic. (Paid traffic we'll cover in another article). For those new to the web, I'll be talking about how your site can appear in the top ten listings (rankings) when someone searches for something like 'life coaching' or 'business coaching' on a search engine like AltaVista, Google, or Yahoo.


Firstly I'll outline the three ways you can go about it, and the one I recommend.

Option 1

Pay a professional US$1,000 and more to handle it I think this is overkill until you are sure your site is making money (say $10,000 p.a. in revenue coming from your site). Why pay for traffic if you can't be sure that traffic will turn into dollars? Keep your expenses low until you can justify the investment.

Option 2

Buy reputable software to handle it These days software can do everything from ensuring your pages are search-engine friendly, to submitting your 20 pages to 100 engines, 12 times a year (that's 24,000 submissions!) while you sleep. With prices coming down to below $200, this option now makes Option 3) obsolete.

Option 3

Do it yourself A couple of problems with this. Firstly, you don't know the hundreds of tricks to make your page come up in the top ten rankings on engines, and would be stabbing in the dark. Secondly, it will take you a lot of hours to submit every single page to the major engines - and that's just the first time you do it! After the third time you sit down to do this, you'll kick yourself. Also, when you want to know how visible you are on the engines, do you really want to search all 100 engines, for each combination of key word, for every page on your site (easily 10,000 combinations)?

Or would you prefer to leave your computer for an hour and come back to a summary report of your top rankings, including which rankings have changed recently? ***

For over 90% of coaches, without hesitation I recommend Option 2: Buy Software. (Note: That's unless you already have $10,000 in online revenue - in which case I'd say hire a professional)


It's probably most useful if I mention the key things you should have in any software you buy. Then you can surf the web and research to your heart's content. Or if you prefer to buy the one I use and recommend, you'll find a link at the bottom to the free 30 day trial version.

Look for the following major features:

Great Articles and Advice: You want a powerful knowledge base included so you can learn what the search engines are looking for. Also you'll want tips and tricks for how to get listed on the major directories like Yahoo. Ideally get one that updates its Knowledge Base regularly.

Page Creation: Your software should help you tweak your pages so they rank highly on the search engines, including automatically create the much talked about 'Meta Tags' in your pages, so you don't have to do it. Some will even create initial pages for you.

Automatic Submission: Make sure it will submit to all the major search engines automatically. AND - that you can schedule it to do a little submitting to the engines each day, so you don't get flagged for spamming the engines.

Reporting: You'll want a reporting engine so you can say 'Tell me my rankings for all my web pages, on say the top 50 engines, for the keywords 'life coaching' and 'life coaching Canada'. I'll be back in an hour!' This will show you where you're doing well, and where you need to do some more tweaking or submitting.

Traffic Monitoring: If you get a good one, you'll be get this included without paying extra. Let's you view how many people visited your site, say in the last week or month, what search engines they came from, the pages they visited, and ideally what key words they entered into the engine! ***

So search the web for some good software. If they're any good, they probably come up near the top in the listings! (After all, that's what they do).

Or if you want to try the one I use - I'm so happy with mine I made the company one of my preferred affiliate providers. The software handles all the above recommended features plus a few more, and last time I looked the price was still well under $200.

You can read more about it here:

Or, go straight to downloading the free 30 day trial version here:


3. About the 'Mentor Monthly' Newsletter

TO SUBSCRIBE, and for fr'ee information packs on coaching, visit:

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David Wood is a Professional Life Coach, and author of the powerful Free Download: '50 Life Coaching Questions to Take Control of Your Life and Help Your Clients'. He helps coaches, consultants, speakers and trainers to build their businesses via his popular ebook: "10 Super Coaches Share Their Secrets" and his audio ebook: "Getting Your First 50 Clients".

"David Wood is a personal and business coach, and an original founder of the International Coach Academy - a global coach training school"

Copyright 2001-2004 Life Coaching

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