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You know you want to begin your own newsletter.
You know it's CRITICAL for staying in touch with prospective clients, so they will buy from you down the track.
But where do you begin this daunting project? In this article I'll make it easy for you, taking you through a step-by-step process.
Who is Your E-zine For?
Before you start your e-zine, it helps to know what kind of clients you hope to gain so you can write directly to them. Suppose you are focusing on the teacher niche. What would teachers want coaching on? What information do you have to offer your niche? Your newsletter can begin to show solutions to some of their problems.
Stop right now and brainstorm a list of topics you think would be helpful for your newsletter subscribers. See if you can brainstorm at least 20 topic ideas - 50 would be even better. Each one should solve a problem for them. (What problem is this newsletter solving?)
If writing isn't your forté, you can hire a writer to bring your
ideas to life or find articles already written in article banks like Idea
Which Format To Use?
Should you do your newsletter in simple text format? (i.e. no bold, no colors, no pictures).
Or HTML format, like the one you're viewing now?
We send out MentorMonthly in two formats, a text version and an HTML version. Text is for people who can't read HTML in their e-mail program, or who don't even receive the e-mail because it has been filtered out by their spam filter. The HTML versions are more attractive and catch the eye better because they have color and pictures. Our newsletter system also sends both formats out at the same time in a version called MIME.
But HTML takes some work. So I suggest you
If you decide to do an HTML version, the easiest way to start is by using an HTML program like Dreamweaver and applying templates or making your own templates. A template is the base of your newsletter including the background, your header, your bio, etc. These parts don't change with each issue. Then you just need to change the article and title for each issue. Try doing a Google search on 'HTML templates' or 'newsletter templates' and you will come up with tons of free and for pay templates.
If you don't enjoy working with computer programs, you may want to hire a web designer to do it for you. You will save lots of time and frustration. But again, I would start with simple text, and maybe add an HTML option when you hit 10,000 subscribers.
* * *
In Part II we'll talk about the best length for your e-zine, how to get subscribers, and how to manage all those subscribers - the technicalities. But in the meantime, you can use the amazing system I use - with so many bells and whistles I couldn't even begin to cover them here. You can find my review of the system I use, watch an online video, and even get a free 30 day trial, here:
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