Mentor Monthly™ Newsletter
Business Building for Professionals....
Coaches, Consultants, Speakers & Trainers

Issue #33: How to Create Audio On Your Site


David Wood, PCC
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1. Announcements/Offers
2. 'How to Create Audio On Your Site' (FEATURE ARTICLE)
3. About the 'Mentor Monthly™' Newsletter

1. Announcements/Offers

What People are Saying About 'First Fifty Clients'?

How Did A Former Helicopter Rescue Nurse Get 17 Life Coaching Clients in Just 3 Months?

Find out at:

"David's strategies helped me get my coaching business up and running with 17 clients after just three months! And I couldn't believe I had $3,000 a month coming in just from helping people with their lives!"

Estelle Gibbins, Brisbane, Australia

"I have applied the information, with terrific results. I started last Monday, making a deal with myself to have a new client each day. So far, that has occurred - and I have ten new clients!"

Julie Gleeson, USA
The Art of Living



2. FEATURE: How to Use Audio on Your Site

A popular trend I am sure you have noticed is audio on web sites. In this article I'll show you exactly how to create and compress your own audio clips for your web site!

Why Use Audio

The hardest part of selling on the internet, whether services or products, is fostering a relationship. The internet can be cold, faceless and voiceless. People want to buy from people they know. Hearing your voice creates an instant connection and makes it easier to trust you.

Also people have different learning abilities. People who learn best auditorily will remember your content more easily.

Audio also adds interest and gets attention. Because of this, audio works best if used sparingly. Know your audience and test your results.

What Can You Do with Audio?

You can find many creative ways to try out audio:

  • make an introduction to your site and let them know you are a real person (see the 10 Super Coaches left side bar)
  • give people a feel for your sincerity and enthusiasm
  • let your audience know exactly what you want them to do e.g. get your newsletter, sign up for a free course, download a free ebook
  • record speeches, teleclasses and interviews to sell or put on your site (with permission, of course)
  • deliver audio lessons and classes
  • provide enthusiastic, persuasive product descriptions
  • provide sample previews of things you want to sell

How to Create Audios

Has this sparked some ideas for you? Are you ready to learn how to make your own audios?

I've created a free audio/video presentation on how to record audio and convert it into different formats. You'll learn how to convert to streaming Flash, MP3, Real Audio and Windows Media File. We'll cover three different programs I like to use. And, I'll show you how to put the converted audio onto your web site.

Access your free 17 minute training video here:



3. About the 'Mentor Monthly' Newsletter

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David Wood is a Professional Life Coach, and author of the powerful Free Download: '50 Life Coaching Questions to Take Control of Your Life and Help Your Clients'. He helps coaches, consultants, speakers and trainers to build their businesses via his popular ebook: "10 Super Coaches Share Their Secrets" and his audio ebook: "Getting Your First 50 Clients".

"David Wood is a personal and business coach, and an original founder of the International Coach Academy - a global coach training school"

Copyright 2001-2005 Life Coaching

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