Mentor Monthly™ Newsletter
Business Building for Professionals....
Coaches, Consultants, Speakers & Trainers

Issue #29: Online Money Systems Explained - Part 2

David Wood, PCC
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1. Announcements/Offers
2. 'Online Money Systems Explained - Part 2' (FEATURE ARTICLE)
3. About the 'Mentor Monthly™' Newsletter

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1. Announcements/Offers

ICA Offers Twelve Gifts For Coaches - Free!

For the 12 days of Christmas, ICA is giving away 12 gifts for coaches. While I think their dollar value estimates are quite a bit inflated, they are clearly providing hundreds of dollars of value here - for nothing more than your email address.

I strongly recommend you register before they take them off the site - I just did:

Register for 12 Days of Christmas Gifts


Inside Look At My E-Commerce System: Free Video Download

It's one thing to hear about this whole system. But what's it like to drive it?

I've created a special video showing you the inner workings of my entire ecommerce system. You'll see the individual control panels, along with my explanation of what each screen is for. (In fact I'm using the System to send this to you, so you'll get a feel for how the customised forms work.) At the moment I'm happy to give it away.

Free Video Download


What Are Coaches Saying About The CoachStart™ eManual?

"Let me start by saying I think this manual is fantastic. It is exactly what each person thinking about starting a coaching business needs to read! The biggest thing I got from this Manual was a new sense of confidence and competence. The simple exercises and role plays you've provided have made me eager to try some new methods.
- Daniel Midson Short

"David, I am really enjoying this Manual! It is clear, practical, comprehensive and inspirational, and it will be a great reference for me as I begin my coaching practice."
- Carolyn Claiborne

“I wish I had known about the CoachStart Manual before I signed up with my training school. I could have saved myself almost £600!”
-Clare Evans, UK

* * *
After years of hands-on research, including personally mentoring over sixty coaches, I've compiled everything I know about starting a successful coaching practice in one easy-to-follow manual.


Get your eManual now at


2. FEATURE: Choosing the Best Shopping Cart System for E-Commerce - Part 2

Last issue we discussed some important features of the shopping cart system I have found the best (last issue)

In this issue we explore more features I highly recommend your e-commerce system have. I'll also show you how to get a 30-day trial if you're ready to jump in and test the waters.

Ad Split Testing

Wow! I hadn't even though of this one, and initially thought it was just fluff.

But consider this - you have three possible headlines for a sales page - A, B and C. How do you know which to use?

Professional Cart Solutions allows you to enter all three in your control panel and will give you a specific URL to direct people to (instead of your sales page). It will then rotate your three sales pages (i.e. every third visitor will see Headline A), and record the sales results.

After three weeks you take a look, and keep the best performing headline. I haven't stopped using this feature since it was released.


I used to use Outlook and record all my subscriptions and unsubscriptions by hand. Let's face it, if you want to sell products online, or even handle large newsletter subscriptions, you need to have an online, real time database. Sales are linked to it. Your autoresponders are linked to it. Your subscriptions are entered into it. Your affiliates are linked to it. And you broadcast from it.

Professional Cart Solutions has all the standard data fields, plus 10 you can customise to suit yourself.


When the times comes to have other people sell your products, you'll need an affiliate program. More importantly, you'll need an affiliate program which is integrated with your database. And you need one integrated with your shopping cart so the affiliate module knows when a purchase is made. (A completely separate one would be a headache).

Professional Cart Solutions is not the best affiliate module on the market, and I've had to customise a few things to get it really fancy (you're welcome to view the advanced customisation I've added on top of the PCS module. You can get a login here). But, I still use it because it's integrated seamlessly with all the other features, and that's the main thing.

And - update - they just release a new affiliate module - adding most of the features I had specially programmed in - so you're all set!

Free Training

They run some free teleclasses which will be useful for the person new to internet marketing, and also trains you up quickly on how to use the shopping cart and all the modules.


The support is very good. You can either call and get phone support, or they are pretty good responding via email as well. Plus - they're always releasing new features so you know this cart will keep up to date.


To be honest, initially I didn't spend a lot of time comparing prices. When I found out there was a 30 day trial period, I jumped straight in. When I realised the other carts/systems didn't come close, I didn't even check what others were charging. It just seemed like a no-brainer.

However, it looks very reasonable to me. It's nothing for 30 days, and then $19 per month for the basic features (or $199 if you sign up for a year. I figure you may as well, as they will refund you if you decide to pull out later).

It took about 12 months before I upgraded my database from 10,000 to 50,000 members because I was growing so fast, which doubles the fee. (I'm quite happy with this ratio). And soon after that I upgraded again to include all the advanced features like unlimited autoresponders,the affiliate module, and ebook password delivery. (If you would like to experience their affiliate module from the affiliate side, you can sign up for my coaching affiliate program.)


I'm so into this stuff I've even looked at developing my own system from scratch. I'm always dreaming up advanced features faster than they can create them. However, when I found out it could take years, $100,000 and my sanity to even come close to this shopping cart, I realised how lucky we are to be marketers at this point in time. Five years ago we couldn't do 20% of what we can do now, and for less than $1000 a year! This shopping cart really does a good job.

How do I check them out?

I suggest starting with the free 30 day trial. At the end of 30 days you'll have learned a lot about e-commerce and can decide if you want the basic or advanced package.


I know how confusing this area can be....I've been through it! So I'm happy to be available for questions about this system (within reason of course<smile>). And if you do sign up, please keep in touch, because we may be able to help each other with the more advanced shopping cart tips and tricks. (I'm doing some things the developers probably aren't even aware of).

You can reach me at

And if you feel this information was helpful, and you're willing, I'd appreciate you using my affiliate link to sign up. It doesn't cost you any extra, and it gives me a little add'itional income:

David's Link to Shopping Cart Web Site



Best of luck in your online journey.


3. About the 'Mentor Monthly' Newsletter

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David Wood is a Professional Life Coach, and author of the powerful Free Download: '50 Life Coaching Questions to Take Control of Your Life and Help Your Clients'. He helps coaches, consultants, speakers and trainers to build their businesses via his popular ebook: "10 Super Coaches Share Their Secrets" and his audio ebook: "Getting Your First 50 Clients".

"David Wood is a personal and business coach, and an original founder of the International Coach Academy - a global coach training school"

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