Business Building for Professionals....
Coaches, Consultants, Speakers & Trainers
How to Save $3000 on Your Coach Training
Nowhere before now have I been able to find a school willing to release
it's entire training curriculum at an affordable price. You had to sign
up for their full training costing thousands of dollars.
A Master Certified Coach and founder of a global training
school has created whole self-study coach training package including
manual, books, audio, video and other resources.
With this Deluxe Coaching Kit you can get a school's
entire curriculum for under $1,000 which so far I haven't
found anywhere else.
I reviewed the kit myself, but also asked my good friend and new coach
Luke MacDonald to review the materials in depth, to make sure new coaches
would love this. He sent me this email:
"The mass of information covered in the manual was unbelievable!
I enjoyed the audio cassettes and videos the most. All of this combined
with the 12 months coaching support and marketing critique from Terri
Levine equals a package that really is great value for money."
You can read my full review of the Deluxe Coaching Kit and order your
copy today here:
2. FEATURE: Your 10 Minute
(Note: This article includes a link to a bonus online video clip)
It's not always easy to connect with your passion as a coach. And most
of us spend months, years and decades trying connect with who we really
are - not only as people, but as coaches.
What are we truly passionate about? What do we love? What are we committed
to? What is it about our coaching that is so valuable?
And....how can I communicate all this to my prospective clients in a
powerful way - to build a relationship and get even more clients?
I'm going to share with you a wonderful experience I had this month -
making my own 10 minute coaching video or DVD. And I'll tell you how you
can make your own 10 minute coaching video or DVD - inexpensively.
I highly recommend EVERYONE who is coaching, or considering coaching,
follow at least the BASIC approach outlined below. What a great way for
your web site visitors, and other prospective clients, to get to know
you and build a relationship with you - while you sl-eep!
Before You Begin...
Before you start, I suggest you first watch my 10
minute DVD online to really get a feel for what's possible. I love
the result, and hope you enjoy it too:
The Basic Approach (Simple Audio)
- Have a friend draw up a list of provocative questions. Separately
compile your own list of questions, and then blend the two lists.
- Have your friend interview you for 20 minutes and record it using
a simple tape recorder.
- It's great to have your friend start with something like: "I'm
joined here in the virtual studio today by Bob Smith. This is a great
opportunity to get to know Bob's coaching style, and to pick up some
powerful insights and tips for life."
- Just flow through from beginning to end, not trying to get it right.
The idea is to bring out your passion! To help you realise who you really
are through the questioning. Why you're coaching, what you love, who
you really want to help, your philosophy on life, on people....
- When you're done, consider some simple editing from one tape recorder
to another. Or if you want to keep it simple, just do a 10 minute interview
and don't touch it!
- Even bettter - record it into your computer using a free software
package (e.g. dbpoweramp.com will record straight into mp3), and snip
out the bits you don't want to keep. The fastest and easiest way
is to use a service which converts your phone call into streaming audio
- just do a three way conference call with your interviewer. I suggest
Instant Audio at:
(Sign up for their $1 trial - you can even cancel at the end of the
month if you don't want to use it ongoingly).
- If you make a special request, they'll let you download the file to
your hard drive where you can use a free editing package (if you really
want to put some effort into this) to edit the mp3 file. WavePad is
free at http://www.nch.com.au/wavepad/
Then - you will have a 10 minute audio segment that you can mail (on
tape) to prospective clients or the media, or convert into streaming media
for your website.
The Intermediate Approach (Basic Video)
I strongly encourage you to do this on video, rather than audio tape.
You'll get to see yourself answer important questions; and will find it
quite a powerful experience.
Here's the cheapest way to get a basic video tape you can use:
- Borrow a digital video camera from a friend. Set it up on you, with
good lighting. I suggest a medium shot showing just your shoulders up
- so you really get to see your facial expressions. Test a couple of
minutes first to make sure you're loud enough, and that your picture
- Now - follow the steps in 'BASIC' above, but with you on camera. Your
friend will be sitting just to the left or right of the camera, and
you'll look at them rather than at the camera. In the finished product
you'll hear their voice asking the questions, but won't ever see their
face. This is about you.
- Keep this one to 10 minutes only, and if you don't like it, redo it.
But don't get too picky - it doesn't have to be perfect - just has to
bring out the real you! If you make a mistake - laugh about it! I suggest
10 minutes because getting into editing is more expensive. You're after
a good solid 10 minutes that you can use - untouched.
- When you're done, call around to the local camera stores (or even
better, search for 'video duplication services' in the yellow pages),
and find someone who'll copy the tape onto VHS, AND give you a CD ROM
with two windows media files (.wmv) - one which will stream at 256kbps,
and one that streams at 56kbps (for people on slow connections).
Now you will have a video cassette you can copy at home to lend to a
prospective client, corporation or the media. And - you'll have a CD ROM
you can give to your web person so they can upload the appropriate files
to your web server and have the video stream.
The Advanced Approach (Professional Video or DVD)
The BASIC approach above will give most coaches a wonderful experience,
and a product they'll be happy with. However, if you want to go even further
and produce something you could use for auditioning for a TV appearance,
for example, or for corporations - particularly when you don't want to
have to travel a long way just to find out you're not what they are looking
for - then consider a more advanced approach.
You're after a local production studio that can supply you with a camera
person, equipment, editing suite, and editor.
My DVD cost me A$400 (US$300) for the master tape, and another A$200
to get it all onto a DVD in US and Australian format.
Advantages of the professional approach are:
- You'll have quality lighting and sound which lends more credibility
to your services.
- You can get a quality intro and outro including music at both ends,
and even slow motion clips from your footage - showing you laughing
and smiling (see my online
clip for an example).
- You can edit out the interviewer's questions. (Note: make sure if
you're going to do this, that you embed the questions back into your
answer. E.g. 'What has traveling done for your growth?" You reply
with "You know - traveling has helped my coaching a lot...."
- You can edit sections that didn't quite work, and even rearrange the
answers so they fit more closely into a flowing story. This made a big
difference to my final DVD.
- It doesn't have to be DVD of course - but it's not a huge additional
cost once you've come this far.
* * *
Making my own Coaching
DVD has been a wonderful experience.
It has helped me connect with Who I really am as a coach - to connect
with my passion for coaching, and for living life! And - it's given me
something I can give to a TV producer considering me for a TV spot.
I highly recommend you go through this process - even if you don't record
a thing, it's a great experience just for you. And please let me know
how you go! We're happy to answer any questions you have.
3. About the 'Mentor
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